Squarespace website build.
A smart website and brand styling using my strategic layouts – for the fraction of the cost of a custom build.
You’ve got clients.
You’ve got the skills and the experience.
What you haven’t got is a brand-first website that clearly communicates your offer and converts your audience.
I’ve developed my Website Build Package for expert-run service businesses and solopreneurs, based on years of working with brands - big and small.
You get:
▷ A sharp message
▷ A standout visual identity
▷ And a smart, strategic website
Without the custom price tag.
Why it works.
Custom sites are great – but costly.
Template builds are cheaper – but you’re expected to bring your own copy, brand, and structure.
DIY sites are time-sucking and often don’t convert.
Brand in a Box hits the sweet spot: a site you’re proud to share, a message that feels like you, and a brand that looks the part. All for a fraction of the cost of a custom website.
Website Build.
Brand styling, copywriting and a website – for a fraction
of the time and cost of a full custom build.
£2,950 + VAT
1.
Pick one of my strategic templates
Choose from pre-designed layouts built for expert-led businesses. No blank page. No guesswork
2.
Shape your message – with prompts
I guide you through what to say and where. You provide the raw words — I help shape, edit and structure them.
3.
Create your brand visuals
We create your wordmark (simple logo) and choose your colours and fonts so everything is consistent.
4.
Design and build your site
I bring it all together to build your site - layout, images, SEO basics and mobile responsiveness. All ready to launch.
Includes:
▷ Up to 4 standard pages
▷ Simple wordmark logo, colour palette and fonts
▷ Your choice of my templates - designed for service businesses
▷ Copy framework with prompts so it’s easy to explain your business, services and value
▷ Copy written from your input and optimised for web
▷ Mobile-responsive and basic SEO set up
You draft your answers in your own words, then I edit and shape that into clear, on-brand copy and headlines.
▷ Links to your social accounts
▷ Legal pages like Privacy Policies and Contracts (your content)
▷ Squarespace analytics setup
▷ 1 page guide with wordmark, colours, fonts
▷ 2 weeks of email support
This is for you if:
✓ You’re a solo expert, start-up or micro business.
✓ You want a credible site quickly—without a full custom build.
✓ You’re happy to provide the rough words (following my prompts).
✓ You like clean design, straight talking and a guided process.
✓ You don’t need the bells and whistles of a 12-page site with animations and whizzy bits.
✓ You need something clear, considered and affordable.
This isn’t for you if:
✗ You need a full rebrand, naming, or deep positioning work.
✗ You want a from-scratch, fully bespoke design system.
✗ You need complex functionality (member portals, custom apps, heavy integrations).
✗ You want long-form copywriting done entirely for you (choose my custom Clarity to Clicks website package instead).
✗ You want to keep the design of your current site but want it rewritten. (Choose my Website rewrite package instead).
Fixed price for a 4-page site. No hidden extras.
Add-ons are available if you need more.
All sites are designed and built on Squarespace, which means you can update content yourself without a developer, and your hosting, security and basic SEO tools are all in one place
Still not sure?
No problem! Just drop me a note and we can talk through the options.
The templates.
Perspective template.
Perspective is an authority-led website template for expert practitioners. practitioners and advisors whose work depends on judgement and trust, it balances space to think with clear structure — helping visitors understand what you do, how you work, and what makes your approach distinct, without noise or overstatement.
View the demo →
Password: demo
Shown unbranded — so you can see how the pages work together, how information is prioritised, and how visitors are guided from interest to enquiry.
Perspective template
Other templates coming…
I’m currently finalising three other templates for small service businesses and solopreneurs like yours.
They’ll appear here soon. In the meantime, get in touch and I’ll talk you through the options.
Or you can look through the Squarespace template library.
FAQs.
-
No. Brand in a Box includes a mini brand – a simple logo/wordmark treatment, curated colours and fonts, plus guidance on imagery.
If you already have elements you like, we can lightly refresh and build around those. If you’re starting from scratch, we’ll create something clean and cohesive, not a full rebrand.. -
Both.
You’ll get a template-specific content guide with prompts for each section of your chosen layout. You draft your answers in your own words, then I edit and shape that into clear, on-brand copy and headlines.
You’re not staring at a blank page, and you’re not handed a site that doesn’t sound like you either. -
Because it’s simple, reliable, and easy for you to update yourself. It looks professional without endless plugins, and it gives small businesses freedom from constant developer costs.
If you want more customisation, I can often code enhancements or recommend add-ons. -
Brand in a Box covers up to 4 core pages (Home, Services , About, Contact).
If you need more – for example a Resources page or extra service pages – we can either:
simplify the structure so it fits the 4-page scope, or
add extra pages as a small add-on, priced separately.
We’ll talk about that on the enquiry call so there are no surprises.
-
ItemYes. I can either:
build in your existing Squarespace account, or
create it in a new one and transfer it over at launch.
We’ll decide what’s simplest based on what you’ve already got in place. description
-
Yes.
I invoice 50% on booking to secure your slot.
And the final 50% is due as I hand over the site to you.on completion. -
Yes if you’re clear on what you do and who you want to work with, even if the business is new.
If you’re still deciding between very different directions or offers, you’ll get more from the Clarity to Clicks Sprint first, where we do a deeper strategy piece before the site.
-
Yes.
It’s simple, reliable, and easy for you to update yourself. It looks professional without endless plugins, and it gives small businesses freedom from constant developer costs.
If you want more customisation, I can often code enhancements or recommend add-ons. -
Your domain and hosting fees
Drafting ofany legal policies Images
- You are responsible for sourcing the images we use on your site.
- I can guide you in terms of what kind of images would be appropriate and recommend some stock image sites.
- Or, you can add on AI-generated images, giving you a stronger, more consistent brand identity.
Deep-dive brand strategy
Full visual identity development to include other assets
Fully custom website design (this is a template-based build with light tweaks)
Done-for-you copywriting
I guide you provide the first draft and any large revisions, I edit.
Complex functionality
such as memberships, courses, or full ecommerce setups
Ongoing content, SEO, or site maintenance beyond launch and the 2 weeks of email support
Add ons.
Can be added on to any website build, rewrite or briefed on their own.
Mini brand.
When your brand needs a quick refresh or a simple start.
Includes:
▷ Wordmark logo
▷ Favicon
▷ Custom colour palette
▷ Web and print friendly fonts
▷ Mini style guide
▷ 3 Canva templates eg 16:9 slide, social media
▷ 1 round of revisions
£750 + VAT
Other brand or a complete brand refresh can be quoted for.
Does not include:
Naming projects, multi-round identity exploration, or detailed print items.
AI professional
portraits.
Professional headshots without the photoshoot hassle
Includes:
▷ 3 x high quality AI-generated portraits
▷ Hand-curated & edited to look natural & credible
▷ Up to 2 professional environments or looks
▷ 7 day turnaround
▷ 1 round of revisions
▷ Delivered ready to use across web and social
£395 + VAT
AI Brand images.
On-brand visuals without the stock-photo rabbit hole.
Includes:
▷ Set of 15 AI-generated hero, lifestyle and background images
▷ Consistent, ownable direction for your brand
▷ Created based on strategic brand direction
▷ Hand-curated and edited (no weird AI glitches)
▷ Full commercial usage rights
▷ 1 round of revisions
▷ 7 day turnaround
£795 + VAT
Does not include:
large-scale print production files (for billboards etc.), full custom illustration sets, or a bespoke icon library
Marketing
Messaging Kit.
Power up your marketing to work with your new site.
Includes:
▷ Messaging Library
30+ message blocks covering the full sales journey. Each one explains why it works and where to use it - web, social
▷ Tone of Voice Cheat Sheet
Quick rules, word swaps, and before/after examples to keep your communication consistent.
▷ Value & Proof Snippets
A brag bank of 10–15 stats, testimonials, and authority cues to drop into posts, proposals and pitches.
▷ CTA Menu
A ready-made set of calls to action — from short and snappy (for buttons) to benefit-driven (for posts and emails).
▷ Caption Bank
15–20 ready-to-post examples built from your Messaging Library - a mix of awareness, trust and sales-focused posts that can also be tweaked for email or ads.
▷ Elevator Pitch One-Pager
A short, sharp narrative that captures your who/what/why in plain English. Perfect for bios, networking, and proposals.
£1,950 + VAT
Does not include:
posting or scheduling content, managing campaigns, or long-term content tweaks after delivery..
