Carla Heath Carla Heath

Be Q. Not James Bond.

Lots of B2B service firms build sites that try to sound impressive, confident, and a bit untouchable. But B2B buyers aren’t looking for a star. They’re looking for a safe pair of hands.

That’s why the Bond metaphor works.
Bond is the hero who gets the glory. Your client is Bind.
Q makes the mission possible. You are Q.

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Carla Heath Carla Heath

Guide to website terminology

The world of websites is full of jargon. In this guide, I’ll demystify the most common website terms I use with clients.

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Carla Heath Carla Heath

Guide to brand terminology

The world of brand strategy is full of buzzwords. If you’ve ever wondered what the difference is between a purpose and a promise, you’re not alone…

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