Be Q. Not James Bond.
Lots of B2B service firms build sites that try to sound impressive, confident, and a bit untouchable. But B2B buyers aren’t looking for a star. They’re looking for a safe pair of hands.
That’s why the Bond metaphor works.
Bond is the hero who gets the glory. Your client is Bind.
Q makes the mission possible. You are Q.
Why I build every client website on Squarespace.
See why I use Squarespace for every client site, focusing on clear strategy, simple design, and websites you can actually update without tech stress.
Guide to website terminology
The world of websites is full of jargon. In this guide, I’ll demystify the most common website terms I use with clients.
Guide to brand terminology
The world of brand strategy is full of buzzwords. If you’ve ever wondered what the difference is between a purpose and a promise, you’re not alone…
5 quick tweaks to get more clicks from your website
If your website is technically fine but not converting, your words might be the problem. These quick fixes can help your site feel clearer, sharper — and way more compelling to the right clients.
