Clear thinking &
practical tools
Tools
A proper thinking tool, to help you work out where your positioning is solid and where it still needs work.
These are some of the questions I ask my own clients before we touch a website, a message or a logo. Seven of them, worked through at your own pace, on the decisions that quietly shape whether people choose you.
You'll come away knowing where your positioning is solid, and where it still needs work, which is usually the harder part to see on your own.
Guides
A Guide to Brand Terminology
The key brand strategy and identity terms, demystified.
A Guide to Website Terminology
The main web terms you actually need to know.