5 quick tweaks to get more clicks from your website

Small changes. Big difference.

If your website is technically fine but not converting, your words might be the problem. These quick fixes can help your site feel clearer, sharper — and way more compelling to the right clients.

1. Lead with what you solve, not what you do.

People don’t buy services — they buy solutions.
✗ “I’m a leadership coach.”
✓ “Helping new leaders stop second-guessing themselves and lead with confidence.”

2. Make your homepage about them, not you.

Most service sites open with “I” or “We.” Instead, show your client you get them.
Start with their challenge, then introduce how you help.

3. Stop hiding the call to action.

If you don’t ask people to take a next step, they won’t. Make your CTA clear, visible and repeated.
✓ “Book a clarity call” or “See packages”

4. Ditch the abstract waffle.

Clients don’t search for “impactful transformation.” They search for help with real, specific problems.
Use plain language. Cut every word that doesn’t earn its place.

5. Say it like a human.

If your site sounds like a pitch deck or proposal, rework it.
You can still be professional — but sound real. Conversational tone builds trust.

Want help applying this to your site?

Explore the Website Rewrite or book a call for a chat through your challenges.