Worried you're blending it?
Think you sound like everyone else?
Find out where you stand with
The Difference Audit.
You send me your website, your socials, and three competitors.
I’ll audit what you’re communicating to your audience and show you exactly where you're blending in and where the gaps are. You‘ll also get clear priority moves and some quick wins.
S O U N D F A M I L I A R ?
You know your business inside out. You're just not sure anyone else does.
The work has moved on and the words haven't kept up.
The site looks fine but the enquiries aren't the ones you want.
The competitors are getting louder and you're not quite sure where you sit any more.
You suspect you're not landing as clearly as you should but you just haven't had time to look at it properly, and you can't really see it from the inside anyway.
W H A T Y O U G E T
A clear picture of where you stand and what to do next
A comparison of how your competitors stack up
A 90 minute working session
You send me your website, your socials, and three competitors. I spend real time on it, then we meet on a recorded call and I walk you through what I found.
01 Where you're actually positioned
Not how you think you read. How you actually read to someone landing cold.
02 Where your competitors sit
What they're doing well and where there is opportunity to create some distance.
03 Your quick wins
The things you could tidy this week.
Small fixes that'll sharpen how you come across straight away.
04 Your priority moves
Specific, prioritised, yours. The deeper shifts that actually change where you stand and the brief for what to do next.
P R I C E
£950 +VAT
Includes the prep, the strategy, the call, the recording and the summary.
And if you go on to commission a full strategic project within 30 days, I'll credit the whole £950 against the job.
W H O I T ‘ S F O R
Expert founders whose business has outgrown the words they use to describe it. You don't need a six-month engagement. You need a sharp outside eye and a clear sense of what to do next.
It's especially for you if:
▸ You're about to refresh your website and want the thinking right before the design starts.
▸ You've quietly suspected your positioning is too generic, but never had time to test it.
▸ You want a credible second opinion before you commit to anything bigger.
W H O I T ‘ S N O T F O R
Pre-launch or pre-revenue. This works when you've got real clients and real competitors to dig into. Too early and there's nothing to get hold of yet.
W H Y M E
25 years across brand strategy, marketing and behavioural science.
I spent 14 years running a brand agency, leading work on brands like M&S Food, Tesco Mobile and Holland & Barrett. Now I bring that same thinking to expert founders. Without the six-month timeline or the agency markup.
You're not buying a generic audit. You're buying senior strategic thinking, pointed straight at your business.
H O W I T W O R K S
01 The brief
Pick a slot.
Fill in a short brief.
Make payment.
02 The deep dive
I look at your brief, your competitors and how you’re showing up.
I look at the opportunities and any gaps between the position you want to own and your current one.
03 The playback
A 90-minute recorded call.
I walk you through what I've found, and the instant wins and priority moves to make.
04 The summary
A one-page write-up within 48 hours of the call.
A W O R D F R O M A C L I E N T
Since working with Carla on our positioning, we’ve found it much easier to convey our highly technical services and approach and convert more leads. We’ve rapidly grown engagements and contracts and approach all levels of organisations with confidence.
YOUSIF ASHAA, CEO - PANOPTIC CYBER SECURITY ⭑⭑⭑⭑⭑
FAQs.
Can you look at more than three competitors?
Three's the limit here. More than that and the call spreads too thin. Deeper competitor work is part of the full positioning project.
Will I actually walk away with something useful?
Yes, immediately.
You'll get quick wins you can act on this week, and the priority moves that set up the future direction.
How soon can you do it?
Usually within two to three weeks of booking and receiving your brief. You'll see live slots when you book..
What if I want to go straight to the bigger work?
Then skip the audit, just get in touch and we'll talk it through.
The audit is for people who want a sharp, focused first step.
Is the £950 refundable?
Once I've started the prep, no.
If you need to move the call, that's fine with 48 hours' notice.
Do I need to prepare anything?
You fill in a short brief when you book, your links and what's prompting this.
That's usually enough for me to do the heavy lifting.
If I need more, I'll email you.
R E A D Y W H E N Y O U A R E