O W N Y O U R S P A C E
Positioning Power Hour
Worried you're not standing out? That you sound like every other competitor in your space?
If you suspect you're blending in, let's find out for sure - book a Positioning Power Hour (well, technically 90 minutes, because an hour really isn't enough to do this properly)
Send me your website, your social channels, and three competitors. I'll do a proper audit of where you sit, where the gaps are, and where you're getting drowned out.
Then we meet for a 90-minute working session where I walk you through what I've found and the three priority moves to sharpen your position.
S O U N D F A M I L I A R ?
You know your business inside out. You're just not sure your audience does.
Maybe you'r business has grown and the way you talk about what you do hasn't kept up.
Maybe your website looks fine but the enquiries don't match the work you actually want.
Maybe your competitors are getting louder and you're not quite sure where you sit anymore.
Whatever it is, you suspect you're not landing as clearly as you should be. You just haven't had time to look at it properly.
W H A T Y O U G E T
A focused 90 minutes. Three deliverables. Properly considered.
You send me your website, your social channels, and three competitors. I spend a few hours digging in. We meet on a recorded video call, I walk through what I've found and the key 3 actionable things I’d recommend.
01 Where you're actually positioned right now
Based on how your website and socials read to a first-time visitor. Not how you think they read.
02 Where your three closest competitors sit
What they're doing well, where they're vulnerable, and where the real gaps in the market are.
03 Three priority moves to sharpen your position
Specific, actionable, prioritised. The brief for what to do next.
You also get the call recording and a one-page summary to refer back to.
P R I C E
£450 +VAT
Includes prep, the call, the recording, and the one-page summary.
And, if you go on to book a Brand Strategy or Brand & Website Evolution project within 30 days, I’ll credit the £450 + VAT towards that work.
W H O I T ‘ S F O R
Founder-led service businesses where the brand and the business have drifted slightly out of sync. You don't need a six-month strategy engagement. You need a sharp outside view and a clear sense of what to do next.
It's especially useful if:
▸ You're considering a website refresh and want to get the thinking right first.
▸ You've been quietly worried your positioning is too generic but haven't had time to test it.
▸ You want a credible second opinion before you commit to bigger work.
W H O I T ‘ S N O T F O R
Pre-revenue or pre-launch businesses. The Power Hour works best when you've got real traction and real competitors to look at. If you're earlier stage, Brand Strategy is a better fit.
H O W I T W O R K S
01 The brief
Pick a slot, fill in a short brief, and pay £595. All in one step.
02 The deep dive
I research how you're positioned, where your competitors sit, and where the real opportunities are.
03 The playback
A 90-minute video call, recorded for you to keep. We walk through what I've found, where the real opportunities are, and the three priority moves to act on.
04 The summary
A one-page write-up with the three priority moves, sent within 48 hours of the call
W H Y M E
Backed by 25+ years across brand strategy, marketing and behavioural science.
I spent 14 years running a brand agency, leading work on brands like M&S Food, Tesco Mobile and Holland & Barrett. Now I bring that same thinking to founder-led service businesses. Without the six-month timeline or the agency markup.
You're not buying a generic audit. You're buying focused strategic thinking, applied directly to your business.
A W O R D F R O M A C L I E N T
Since working with Carla on our positioning, we’ve found it much easier to convey our highly technical services and approach and convert more leads. We’ve rapidly grown engagements and contracts and approach all levels of organisations with confidence.
YOUSIF ASHAA, CEO - PANOPTIC CYBER SECURITY ⭑⭑⭑⭑⭑
FAQs.
What if I want more than three competitors looked at?
Three is the limit for the Power Hour. More than that and the time on the call gets stretched too thin. If you want a deeper competitor analysis, that's part of the bigger Brand Strategy work.
Will I actually walk away with something useful?
Yes. The three priority moves are designed to be specific and actionable, not vague advice.
You should be able to act on at least one of them straight away.
How soon can you do it?
Usually within two to three weeks of booking, depending on availability. You'll see live slots in the booking calendar.
What if I want to book the bigger work straight away?
Then skip the Power Hour and go straight to Brand Strategy or Brand & Website Evolution. The Power Hour is for people who want a smaller focused piece of work first.
Is the £595 refundable?
Once prep work has begun, it's non-refundable.
If you need to reschedule the call itself, that's fine with at least 48 hours notice.
Do I need to prepare anything?
You'll fill in a short brief when you book, with your links and what's prompting this. That's usually all I need to do the heavy lifting from there.
If I think it would be useful to get more background then I will be in contact via email to ask for it.
R E A D Y W H E N Y O U A R E