P O P - U P W O R K S H O P

“So, what do you actually do?”

A practical, small group online workshop to help you explain what you do, why someone should choose you, and what makes you memorable.

“I know what I do.
So why is it so bloody difficult to explain it to other people?”

You know your stuff. You're good at what you do.

But when someone asks that deceptively simple question - “So, what do you do?”, does the answer always come out quite how you'd like?

I call it the Networking Shuffle.
Maybe you ramble a bit, do an awkward jiggy thing with your leg, undersell yourself for a few minutes and at the end, not really describe why anyone would work with you.

And the really annoying bit?
You think of the perfect thing to say about five minutes later.

Sound familiar?
Let's sort that out.

Wednesday 11 November 2026

10:00–11:30am

Live online workshop | 90 minutes

£95 per person | Just 5 places

book your place

W H A T W E ‘ L L W O R K O N

Get understood.
Get chosen.
Get remembered.

In this 90-minute workshop, we'll explore how people understand, choose and remember you. I’ll give you some brand theory, examples and we’ll look at how buyers think.

Then we'll put all that into practice.

1. GET UNDERSTOOD

How can you explain what you do so people immediately get it?

We'll look at who you help, what you help them with and how you do it - without the waffle or the awkward pause.

2. GET CHOSEN

Why should someone choose you?

We'll uncover the value you bring, what makes you different and what gives people a reason to cross the street to work with you.

3. GET REMEMBERED

What makes you interesting, distinctive or recognisable?

We'll explore what could help you stand out and stick in someone's mind long after the conversation.

Less theory. More doing.

This isn't a webinar where you sit listening to someone talk about branding for 90 minutes.

With just five people in the group, there'll be loads of time to share ideas, experiment with different ways of describing your business and get some honest, helpful feedback.

You’ll get to try out your new introduction on the group and discover what actually lands with other people.

And you'll leave with:

A clearer understanding of how to make your business easier to understand, choose and remember.
A short, confident introduction you've already tried out on real(!) people.
Fresh ideas and language you can use at networking events, on LinkedIn, Instagram, your website and beyond.

And hopefully, the next time someone asks what you do, they’ll be no awkward shuffle, you'll have an answer you're super pleased with.

A L I T T L E B I T A B O U T M E

Hi, I’m Carla.

I’m a brand strategist with 30 years' experience helping businesses work out what makes them different, valuable and worth choosing.

I've worked with some of the UK's biggest brands, built and sold a London brand agency, and now work directly with business owners who want clearer thinking and better ways to communicate what makes them good at what they do.

I believe good branding should make things simpler, not more complicated.

And I don’t think you have to be the loudest person in the room to be remembered. (Although, I’m not exactly backward in coming forward myself…)

D O N ‘ T J U S T T A K E M Y W O R D F O R I T

Here's what some of the people who've worked with me to work through their brand challenges have said.

Carla really got the essence of my business. She gave me all the right things, all the key things that I can do without feeling overwhelmed because brand stuff can feel a bit full on.

MARIA COOPER-GOMES
HOLISTIC THERAPIST

Carla just seemed to understand instantly. Even just her questions helped me reframe the problem. And I’ve already put some of her suggestions in place. Loved it!!! Thanks so much Carla - you were great.

MICHELLE GRAHAM
FOUNDER, THE PLANT PREP

Carla helped me when I set up my new business. I felt she immediately grasped what I was after, and helped me turn vague ideas into something compelling. I would highly recommend her.

SADIE VISICK - EXECUTIVE COACH