Is your brand
working as hard
as your business?
I'm a brand strategist.
I help ambitious founders make their brands work harder for their businesses by combining commercial nous, brand strategy and an understanding of how buyers think, feel and choose.
Your work's good.
Winning it shouldn't be this hard.
Maybe the business has moved on and the brand hasn't caught up. Maybe it was never quite nailed down. Maybe referrals did the heavy lifting, and now they don't.
Either way, it ends up in the same place. Fewer of the right enquiries. More work to win the ones you get.
You know something's off. You just can't name it yet.
T H E S Y M P T O M S
You're doing good work, but something isn't quite connecting.
Maybe you're attracting the wrong clients.
Maybe you're spending too much time explaining your value.
Or perhaps your business has evolved, but the way people see it hasn't.
You know something's not quite right. You’ve just not nailed what it is.
It's tempting to jump straight to the fix. A new website, some sharper messaging or a rebrand. But those could just be the symptoms.
Here's where it shows up.
The real issue could be a number of things but it’s often tdue to a gap between what your business promises and what buyers actually experience. This is super common when businesses are growing or pivoting and the brand gets left a little behind.
It can also be something you haven't even considered. Your offers, methods and your clients are a great place to look.
That's why I start with the questions, not the answers.
Because until you understand what's really going on, you're just making the wrong thing look better.
W H Y M E
Agency thinking.
I spent 14 years as MD of a London brand agency, working with brands including M&S Food, Tesco Mobile and Holland & Barrett.
I grew that agency to £4.3m, so I understand brand strategy from both sides of the table. The thinking behind a strong brand, and the commercial realities of running and growing a business.
Today, I bring that experience to founder-led businesses. Senior strategic thinking, hands-on delivery and no agency faff.
My starting point? Understand the business, understand the buyers, then work out what needs to change..
A W O R D F R O M A C L I E N T
Carla really stands out by really listening to, and understanding the brief and tailoring the work perfectly to time-scales, budget and business requirements. She is able to apply herself across multiple sectors, always with an eye to what will work for the overall brand and what will work best for the end user.
ANDREW HILL, HEAD OF MARKETING STRATEGY, M&S FOOD ⭑⭑⭑⭑⭑
A W O R D F R O M A C L I E N T
Carla ‘s expertise lis in looking at the bigger picture - defining and developing brand strategies that align with the wider business vision while also putting herself in the shoes of the client.
CHLOE TAYLOR, HEAD OF MARKETING, TESCO MOBILE ⭑⭑⭑⭑⭑
I’m a super curious person and love learning. Here are some of the post-grad courses I have completed that help inform my work.
R E A D Y W H E N Y O U A R E